De Telefoongids (Phone book) and Gouden Gids (Yellow Pages) have been the center of much social media attention recently. Twitterers in The Netherlands argued the big phonebooks the company sends people unsolicited is no longer of this time. Many people agree it’s a total waste of paper and the environment and demanded the company stops sending it to millions of people every year. Luckily for them, the company behind the Phone book and Yellow Pages seems to agree. This monday they announced a new company name – DTG – that preludes a new direction: Within the next few years, 80% of DTG’s business should come through digital.
OKGO was asked to host a series of talks on the day the new name, logo and strategy was announced to all staff. Marjolijn gave them three workshops on ‘how to be a digital entrepreneur within you own company’: Play and study the possibilities of new and social media, dare to lead and challenge your co-workers in this revolution, and cherish your most loyal fans. Interested to learn how your company could ‘think different’? Book Marjolijn’s digital entrepreneurial session via The Next Speaker.
